Country of Origin and Consumer Perceptions
نویسندگان
چکیده
منابع مشابه
Country of Origin Effects: Consumer Perceptions of Japan in South East Asia
Favorable or unfavorable perceptions of a country associated with a product lead to a corresponding favorable or unfavorable evaluations of the product originating from that country. Country-of-origin effects have both performance and emotional components. Past research has primarily focused on performance factors that influence country-of-origin effects on persuasion. This research suggests th...
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BARBARA LOKEN is Assistant Professor of Marketing and IVAN Ross is Professor of Marketing, both in the School of Management, University of Minnesota, Minneapolis, Minnesota 55455. RONALD L. HINKLE is founder of Market Metrics, 3615 15th Avenue South, Minneapolis, Minnesota 55407. This research was supported in part by a grant from the School of Management, University of Minnesota, to the first ...
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In 2002, consumers in Chicago and Denver were surveyed and participated in an experimental auction to elicit their willingness-to-pay for country-of-origin labeling (COOL) of beef. Survey results indicate that the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and hamburger, respectively. In the auction, consumers were willing to pay a 19% premium for s...
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ژورنال
عنوان ژورنال: International Journal of Business Strategy and Automation
سال: 2020
ISSN: 2644-2094,2644-2108
DOI: 10.4018/ijbsa.2020100105